会痛的十七岁

Warhammer 40,000 tie-in draws young donors, shows power of pop culture in public welfare_我的网站

一 |     7月17日，第九届世界人工智能大会（WAIC）在上海世博中心正式开幕，作为一年一度的AI行业盛会，今年大会依然聚集了国内外大模型公司、AI应用、硬件厂商和机器人公司，雷科技（ID：leitech）旗下AI新媒体「雷科技AGI（leikejiagi）」也派出报道团，赴上海进行现场报道。         从展会现场来看，商汤科技估计是WAIC 2026上最忙的公司之一。

二 |     

    A blood donor poses together with a cosplayer dressed as a Sister of Battle from Warhammer 40,000. Photo: Official account of the Shanghai Blood CenterFor a few hours, the Shanghai Blood Center looked more like a fan convention than a medical facility.
Cosplayers in brightly colored power armor, carrying replica weapons, posed in front of displays featuring quotations and insignia from Warhammer 40,000, which is regarded as one of the world's best-known miniature wargames. Fans gathered around them for photos, creating the atmosphere of a franchise meet-up.
But the visitors had not come simply to meet fellow enthusiasts. Many had traveled from across China to roll up their sleeves and donate blood, drawn by the chance to take home a Warhammer-themed model.
The unlikely crossover reflects a broader effort by Chinese blood centers and public welfare organizations to reach young people in a language they recognize. By collaborating with popular international and domestic franchises, these organizations are making traditionally solemn causes more accessible - and, in this case, turning online enthusiasm into first-time blood donations.
Toys for life
From July 24 to August 2, the Shanghai Blood Center held a campaign allowing people who donated whole blood at designated sites to enter a prize draw for Warhammer 40,000-themed figures and models.
The prizes ranged from giant 1:18-scale Knight Titans - towering war machines in the franchise's fictional universe - and Primarchs, its superhuman military leaders, to standard Space Marine figures.
    A Warhammer 40,000-themed model display at the Wonder Festival 2023 Beijing File photo: VCGThe crossover quickly became a topic of discussion online. According to the center, posts related to the campaign drew millions of views on Chinese social media platforms Weibo and Xiaohongshu (rednote) within three days, alongside a surge in user-generated posts and shares.
At three designated blood donation sites, the combined number of donors reached 256 in a single day, said the center.
The response was particularly notable because Shanghai had experienced consecutive days of high temperatures, which reduced pedestrian traffic and affected street-based blood collection.
With some models distributed faster than expected, the center held another round of the campaign on August 8 and 9.
The campaign appears to have reached the audience it was designed to attract. Zhu, 25, who donated blood in Shanghai on August 1, told the Global Times that his interest in Warhammer was the main reason he joined the campaign.
"I had never donated blood before taking part in this event," Zhu said.
Zhu lives outside Shanghai, as did many participants he met at the site. Some had traveled from the neighboring provinces, while others came from even farther away, largely because of the Warhammer models.
"Close to half of the donors on site that day were giving blood for the first time, and they were also Warhammer fans," Zhu said.
The campaign was neither an isolated experiment nor the center's first attempt to use pop culture to engage potential donors. According to the Xinhua News Agency, the Shanghai Blood Center began exploring IP collaborations in 2014 and has more than a decade of experience in such campaigns.
Pop culture for public good
China's voluntary blood donation rate has reached 11.4 donors per 1,000 people, Gao Guangming, deputy head of the Department of Medical Emergency Response under the National Health Commission, said at a press conference in June 2025.
"Over the past two years, voluntary blood donations have declined globally due to multiple factors. In China, the accelerating aging of the population, changes in lifestyles, and overlapping challenges in publicity, organization and mobilization have left the imbalance between blood supply and demand relatively pronounced," Gao said.
"Clinical demand continues to rise, while seasonal, regional and blood-type-specific shortages persist," Gao said.
As people aged 35 and under constitute the majority of blood donors, attracting more young people is crucial to sustaining voluntary blood donation.
"Using designer toys and popular products can make blood donation more approachable, increase its visibility and recognition among young people, and help remove psychological barriers," Zhang Yiwu, a professor at Peking University with an expertise in cultural studies, told the Global Times on Wednesday.
Young people are highly active on social media and more willing to share their experiences, meaning their participation can encourage others to follow, Zhang said. Attracting younger generations is therefore essential to the long-term development of public welfare causes, he noted.
Blood donation is not the only field in which Chinese organizations are using popular franchises to broaden public participation.
In March, One Foundation again collaborated with Twinkle Twinkle, a popular character owned by Chinese toy company Pop Mart, to raise awareness of the needs of people requiring special support. Volunteers and children with autism took part in an art activity at Pop Mart City Park in Beijing.
The Pokémon franchise also appeared in a ByteDance public welfare campaign in 2025, which called for greater attention to the treatment and rehabilitation of children with cleft lips and palates, according to Chinese media reports.
Yet the campaign's success also raises a longer-term question: whether enthusiasm generated by prizes can be converted into regular voluntary donations.
"If there are more Warhammer-related charity campaigns in the future, fans will continue to follow them with enthusiasm, and I would also consider participating again," Zhu said. "However, without rewards or other incentives, the actual participation rate may not be very high."
A Shanghai Blood Center staff member acknowledged the same challenge. "A themed event can quickly increase the number of blood donors, but the long-term security of a city's blood supply ultimately depends on a stable community of voluntary donors," said the staff member, according to Xinhua.
The lasting value of an IP collaboration, therefore, lies not simply in the immediate increase in donor numbers, but in whether it gives first-time donors a positive reason to return.
"The real significance of IP collaborations is to give young people an opportunity to walk into a blood donation site," Xinhua noted. "Through standardized services and a positive experience, they can develop an understanding of and identification with voluntary blood donation, ultimately moving from 'one-time campaign participants' to 'long-term contributors to public welfare.'"
。7月18日上午，商汤在世博中心银厅承办了“基座大模型架构创新与生态合作论坛”，2024年图灵奖得主Richard Sutton到场分享。

三 | 同一天，商汤在会场发布了旗舰大模型、算力调度Agent，还搭了一个252㎡的沉浸式展区。         从模型到算力再到机器人，商汤这次WAIC的主线关键词就两个字：交付。         SenseNova U1 Pro发布，多模态大模型进入交付级时代          7月18日，商汤正式发布SenseNova U1 Pro，定位是“面向长程任务的交付级原生多模态智能体基座”。

四 |          过去两年，多模态大模型在图片生成、视频生成上进步很快，但用户实际用起来的体验依然是“抽卡”，输入提示词，模型吐出一堆结果，用户还得挑挑拣拣修修改改。商汤这次想解决的就是这个痛点，让模型围绕一个复杂目标，持续完成理解、规划、执行、检查、修正，最终直接给出可用的交付物。         图源：SenseNova U1 Pro效果图          具体而言，SenseNova U1 Pro的核心能力可以概括为四点：          一是设计告别“AI味”，输出具备专业级构图、色彩和排版美学；二是最高支持8K原生分辨率，高信息密度的超长图放大后文字、线条依然清晰；三是图文信息整合分析能力大幅加强，复杂版式下内容表达稳定；四是长程Agentic闭环思维，支持数十轮图文交错迭代，整体风格与局部文本可同步精准编辑。         值得一提的是，商汤今年4月开源了基础模型SenseNova U1，截至7月中旬，U1及其Skills代码库在GitHub累计Star数突破8000。6月用户人均日生图量较5月提升近3倍，说明模型已经切入了真实工作流。         目前U1 Pro的预览版已开启邀请测试，正式版本和API服务将在8月上线。         算电协同Agent，重新定义智算中心的效能标准          此外，商汤在“构筑AI算力与绿色能源融合发展新范式”专题研讨会上，还发布了算电协同Agent。         这个产品的核心逻辑是重新定义AIDC的效能标尺。传统上数据中心用PUE（电源使用效率）衡量节能水平，但PUE只关心省了多少电，至于一度电能产出了多少Token，则不是PUE的重点。而商汤提出用TPW（单位电力成本产出Token数量）作为新指标，关注的是每一度电能创造多少价值。         目前算电协同Agent在商汤临港AIDC已经全面落地，效果相当可观：单位电力成本Token产出提升80%，平均电费单价比同区域其他IDC低10%，算力负荷预测准确率96%，全年预估碳减排24000吨/每万P。         图源：雷科技摄制          在国产算力层面，商汤大装置通过异构混合推理技术，把主流国产芯片的MFU（Model FLOPs Utilization）提升了85%到152%，整体推理性价比达到NVIDIA H系列的1.25倍，同等成本下Token产出提升2.5倍。         论坛上，商汤还发布了国产AI基础设施的“技术-生态-商业”闭环布局，联合寒武纪、沐曦、华为昇腾、摩尔线程等近20家伙伴发起“银河计划”，计划共建1个Token运营中心、5个万卡级国产智算集群，赋能200家AI初创企业。

五 |          具身智能与太空算力，AI走向物理世界          在浦东世博展览馆H1-B807展位，商汤搭了一个252㎡的“未来实验室”，分四大板块：未来生活、未来智算、未来城市、未来助手。

六 |          具身智能是这次展区的一大看点，商汤旗下大晓机器人发布了开悟世界模型3.1，这是全球首个端侧驱动本体的具身世界模型。         现场展示的搭载Kairos的具身机器人，能自主理解多模态自然语言指令，在家庭场景里完成早餐制作、家务整理等长程任务，而且能在消费级终端上实现近实时推理。

七 |          商汤善惠则与零次方达成深度合作，在展区现场展示了“烧卖购机器人店”。其中轮臂式机器人接入SenseMart OS零售物理操作系统，在零售大脑统一调度下完成取货、递送和订单履约。目前商汤善惠已积累30万+ SKU商品视觉资产，SenseMart Go机器人小店在上海多地落地，号称是国内首个跑通单店盈利模型的具身零售品牌。         图源：雷科技摄制          论坛期间，商汤还官宣了两项重磅合作。一是与国星宇航达成太空算力战略合作，共建“商汤算力星座”，计划2026年完成首批算力卫星发射组网，到2030年建成千颗级、总算力超万P的太空算力网络；二是联合上海人工智能实验室、上海交大人工智能学院等五家科研机构启动“科学发现平台”战略合作，围绕AI for Science构建一体化科研服务体系。         总体来看，SenseNova U1 Pro解决了模型层的交付问题，算电协同Agent和银河计划解决国产算力效能的基础设施层问题，具身机器人和零售小店解决AI落地物理世界的应用层问题。

八 | 从大模型到算力底座再到机器人，商汤科技的每一条主线都十分清晰。         这其实也是整个行业正在经历的方向转变，代码产品已经走通了从Copilot到Vibe Coding再到Agentic Coding的路径，多模态产品也在经历同样的演进。商汤想抢的，就是这个交付级阶段的先手。

九 |          主题为「智能伙伴·共创未来」的WAIC2026已落下帷幕。         AI叙事路线从模型参数堆叠，转变到Agent生产力落地；异构协同、光子计算持续提高计算上限；具身智能加速应用，机器人到家进厂让物理AI变为现实。         雷科技WAIC探展团已返回广州，正在进行紧张的总结盘点，敬请关注！。

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